GO STRAIGHT OR SMOOTH, IT'S UP TO YOU

Freedom from unruly curls and frizz with our in-salon smoothing system.

Advanced Opti-smooth Technology makes the difference.

Whether it's cold smoothing or heat straightening, Opti.smooth's unique formulation protects your hair every step of the way. Your hair looks beautiful, feels natural, moves like silk.

Patented ceramide technology reinforces and protects hair.

Auto-stop action helps prevent over-processing

Silicones and emolllients moisurise and condition.

GUYS: DO YOU WANT TO SMOOTH YOUR FRIZZY OR CURLY HAIR?

Opti.smooth cold-smoothing and heat-straightening services are perfect for the man who wants to achieve straight hair, or to tame and smooth frizzy and unmanageable hair.

DO YOU DREAM OF FABULOUS STRAIGHT HAIR?

If you're looking for a way to achieve silky, straight hair, without the daily struggle of hair straighteners.... then ask your stylist for an Opti.smooth heat-straightening service. Results really do last and it takes only 3-4 hours in the salon depending on the hair length

OR ARE YOU A SMOOTH CURL LOVER?

If you would love to have soft, frizz-free curls which are easy to style beautifully .... then ask your stylist for an Opti.smooth cold-smoothing service. Results really do last and it takes only an hour in the salon.

MATRIX

FROM £100

Throw away your straighteners!

Fabulous straight hair with the opti.smooth permanent smoothing system